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Privacy Policy

This Privacy Notice was last updated on 2.9.23.

Online Privacy Statement

Alchemy and its affiliates (“Alchemy” “we” or “us”) are firmly committed to protecting your privacy. You should understand what we do with personal information we collect when you visit this website ( (the “Site”), to which this Alchemy Website Privacy Notice (“Privacy Notice”)

We may supplement this Privacy Notice to address specific situations. All supplemental notices should be read together with this Privacy Notice.

How we collect your personal information

We may collect the following personal information relating to you:

  • You do not need to register to use the Site. However, if you voluntarily register with a Site or submit your personal information to our Sites in order to receive information from us (e.g., copies of white papers, event registration tickets, career information, question responses) or to attend conferences or web sessions organized by us, or if you contact us using the forms or contact details on one of our Sites, or if you log into certain Collaborative web-based applications, you may provide us your identity information and contact details (i.e., your first and last name, physical address, telephone number, e-mail address), professional details (professional title, seniority level, employer, department, your expertise, administrative assistant’s name or contact information), the name and contact details of your emergency contact (if you sign up to attend events conducted by our marketing teams), your LinkedIn account details (if you apply to an open position on Collaborative’s Site, your marketing preferences, and other personal data that you may wish to share with us.
  • When you visit Alchemy’s website, Alchemy may track information about your visit and store that information in web server logs, which are records of the activities on this website. The servers automatically capture and save the information electronically.

We sometimes collect anonymous information from visits to the Site. Anonymous information (or click stream data) refers to information that does not and will not directly or indirectly reveal your identity, e.g., aggregated data relating to all of our website visitors. We may use this data to analyze trends and statistics and to help us provide you with a better experience using our Site.

If you provide us with personal information of third parties (such as the details of your administrative assistant or your emergency contact), you agree to: (a) notify each individual before sharing their personal information with us, (b) explain that their personal information will be processed in accordance with this Privacy Notice, and (c) obtain their consent, where appropriate.

We may supplement this Privacy Notice to address specific situations. All supplemental notices should be read together with this Privacy Notice.

Why do we need to collect your personal information

To the extent permitted by applicable law, we use your personal information for various purposes, such as:

  • provide you with the products, services, and information that you have requested, including copies of white papers, event registration tickets, career information, and your question responses.
  • manage and maintain our relationship with you, including responding to an inquiry, question, or comment made by you and providing you with other customer support;
  • allow you to participate in an event organized or promoted by us and/or our business partners;
  • communicate important notices to you, such as information about changes to this Privacy Notice, our Site, and service updates;
  • carry out analytics, market research, and internal reporting to enable us to plan, develop and improve our Site, products, services, and marketing activities. (For example, we may use your IP address to help diagnose problems with our server, to administer the Sites, to refine the Site based on which features people use most often, help identify Site users (such as you) and gather general demographic information about Site users.);
  • inform you of our new products, services, and events that we think you will find valuable by sending promotional messages via email, SMS, phone, post, and/or other similar communication means. (If you prefer not to receive these communications, simply follow the unsubscribe instructions on the promotional communications you receive.);
  • create a profile about you to help us personalize our communications to you, including ensuring that you receive relevant marketing communications based on your actions on a particular Site or your geographic location based on your IP address; and
  • prevent and detect unlawful behavior and protect or enforce our legal rights, for example defending us in case of legal disputes.

To whom we give your personal information

We will not sell your personal information to anyone outside Alchemy. However, we may need to disclose your personal information to third parties in the following instances:

  • Service providers. We will disclose your personal information to companies that provide services to us, such as companies that assist us in operating our Site and vendors that assist us with marketing campaigns. The service providers are required to keep your personal information confidential and are not permitted to use your personal information for any other purpose than to carry out the services they perform for us.
  • Third parties to meet applicable legal requirements. We may need to disclose your personal information to a third party if it is necessary to comply with a legal obligation or the decision of a judicial authority, a public authority, or a government body, or if the disclosure is necessary for national security, law enforcement or other public interest.
  • Business partners. We will disclose your personal information to our business partners if it is necessary to provide products and services to you, such as for specific software and related services.
  • Third parties in connection with a business sale. If we make a sale or transfer of assets or are otherwise involved in a merger or business/asset transfer, we may transfer your personal information to one or more third parties as part of that transaction. In some cases, we collect this information from you directly, and we may also receive such information from our business partners (such as Workday) who may collect this information from you in the context of your business relationship with us and/or the business partner.
  • Other third parties with your consent. We may also share your personal information with other third parties when you separately consent to such sharing.

How long we retain your personal information

Your personal information will be retained only for as long as reasonably necessary for the purposes set out in this Privacy Notice in accordance with applicable laws, including for satisfying any legal, regulatory, accounting or reporting requirements.

How we protect your personal information

Alchemy implements appropriate security measures designed to prevent unlawful or unauthorized processing of personal information and accidental loss of or damage to personal information.  The data collected via our Site is stored in a secure server with our ISP, who will take periodic backups of such data.

Children’s privacy protection

The Site is not intentionally targeted to or intended for children under the age of 13. We do not knowingly collect data relating to children.

Controlling your personal information

If you would like to exercise your right to modify or remove your personal information from our database or request a copy of your personal information (to the extent these rights are provided by law), you can send us an e-mail at . For your protection, we may need to verify your identity before fulfilling your request. We will respond as soon as reasonably practical and within the time frame specified by applicable law. We reserve the right to deny your request based on applicable law and will inform you if we do so.

Links and Third Parties

The Site contains links to other websites, including sites controlled by third parties independent of us. Alchemy is not responsible for the privacy practices or the contents of such websites. We encourage you to read the privacy Notices of such websites before providing any personal information to them. We do not take responsibility for the opinions of third parties expressed on or through our Site.

Contact Us

Any questions, concerns or complaints about our processing operations and our commitment to this Privacy Notice should be addressed to In addition to contacting us, in certain countries, you have the right to lodge a complaint with your local data protection authority if you so choose.

You can also write to us at:


PO Box 1058

160 Alamo Plaza

Alamo CA, 94507

Changes to this Privacy Notice

We may change and update this Privacy Notice from time to time. Any changes to our Privacy Notice will be posted on this page.